Media Hub

Congratulations on becoming a signatory of the Tech Talent Charter and joining an important and growing movement. We’re really pleased to have you on board. It’s an exciting time for the TTC, now officially a Community Interest Charity (CIC), as we work closely with industry and the government to grow the initiative further.

PRESS RELEASES AND MEDIA OUTREACH

What is the Tech Talent Charter (TTC) doing to promote the initiative?

In line with our growth we will be increasing our media engagement. Alongside this we will also be running press office activity to ensure media and stakeholders are aware of the great work we are doing together.

The media we focus on will be UK-based national, broadcast and lifestyle media, and tier one business and HR trade publications.

We are also active on social media, both across our owned channels (primarily LinkedIn and Twitter) and by encouraging our supporters to engage and post.

We have an internal press release approval process here, how do I manage that?

We understand that you will have an internal sign off process and fully respect that. We will give you the press release five working days in advance for approval and would like to have sign off within that time frame. If you have a complicated process and will need longer please let us know so we can manage this.

We are very happy for you to put us in touch with your PR team so we can answer any questions directly.

Can I contact media directly?

We would love for you to support us in contacting media, but ask that you wait until your company has been announced in one of the releases before doing so. The date of the release you will be included in will be announced.

Once you have been officially announced then yes, absolutely! If you have strong contacts with your own vertical trade media, or any other media for that matter, then we would love you to approach them and tell them about the work you are doing with us.

Please let us know about any coverage you generate or feedback you receive. It’s helpful for us to know the overall media reach. Our press office can also support on any media content you are creating.

Do I need to get my own press release approved?

No – it’s your press release and you have control. It’s helpful for us to see press releases for information please email us, but we don’t expect to sign them off. We do however need to sign off on any additional quotes from our board directors or if you would like to reference the support of the DCMS. We also ask that you include links back to our website and social channels (LinkedIn and Twitter) where possible.

Please feel free to use the approved quotes:

TTC CEO Debbie Forster:

“It’s vital for the industry to come together as a whole to do more to show females that a career in technology is incredibly rewarding, to increase the number of females working within the industry, to attract people who are considering a career change, and to encourage younger generations to consider these careers from the word go. One single company can’t do it alone, which is why we’re asking organisations to pledge their support for the Tech Talent Charter and join us on our exciting journey. For more information please go to https://techtalentcharter.co.uk/”

Rt. Hon Matt Hancock MP:

“A digital gender divide is unacceptable, which is why we’re working with industry to ensure that everyone has access to the exciting employment opportunities within our tech sector. To make the UK the best place in the world to start and grow a digital business we need the right workforce, and it’s great to see more organisations sign up to the Tech Talent Charter and improve diversity.”

Do I need to get additional content, such as company blog posts, approved?

No – as with the press release it’s your content and you have control. However the same rules apply as with press releases. We need sign off on any direct quotes from our board directors or a reference to the DCMS. We also ask that you don’t mention any other companies in advance of them being announced.

I’d like to talk to media about diversity in the technology industry

We may well get asked by journalists for interviewees and case studies– and we absolutely want you to feature in these stories.

We hope you agree this could be a great opportunity for you and your company to capitalise on the noise we will generate about the TTC.

If you would be interested in being put forward for interviews, profile opportunities or a case study, then please get in touch with us directly, or feel free to put your PR/Communications teams in touch with us via email us.

Who can I speak to about general marketing non-PR enquiries?

Sinead Bunting a TTC Director and our marketing work stream lead is available to answer any questions you may have. She can be reached on 07714844710 or via email.

SOCIAL MEDIA

How can I help on social media?

First things first, please follow us on social media and share, retweet and like our activity. We would love for you to shout about the TTC and the work we are doing together on social media. Below we have listed some suggested tweets and a LinkedIn post for your convenience, but feel free to draft your own. Please always use the #TechTalentCharter hashtag, and include the links to our active channels listed below.

Website
Twitter @techcharterUK
LinkedIn

Suggested Tweets:

Proud to be a signatory of @techcharterUK to drive diversity and success in the world of tech #techtalentcharter https://techtalentcharter.co.uk/

 

So excited to announce we’re now a signatory of the #techtalentcharter @techcharterUK working to increase diversity in the tech industry.

 

We’re a proud member of the #techtalentcharter. Want to help improve diversity in tech? Join us! Find out more here: https://techtalentcharter.co.uk/

Suggested LinkedIn/Facebook Posts:

As part of our ongoing commitment to a diverse workforce, we’re very proud to announce that we are now a signatory of the Tech Talent Charter (TTC). The TTC is an employer-led initiative to encourage greater diversity in the tech workforce of the UK, and was supported in the government’s policy paper on the UK Digital Strategy earlier this year. Signatories of the charter make a number of pledges in relation to their approach to recruitment and retention and are supported every step of the way. We’ll be keeping you updated on our progress, and you can find out more information here: https://techtalentcharter.co.uk/

Supporting imagery

A picture can be worth a thousand words. We have created some visual ‘badges’ which will let your social media followers know you are part of the TTC and are a champion for greater diversity within the technology industry.

Click here to download a zipped folder of images to share and use in your comms.

MARKETING SUPPORT

Email signature

We all have a network, be it individually or as an organisation. We’d love you to share your involvement with the TTC by updating your email signature, and to make this as easy as possible we’ve prepared one for you!

Download your email signature here.

Share case studies, articles, blogs and contribute to our newsletter

We’d love to hear how you are finding your TTC journey, and are always keen to work with our signatories to spread the word and inspire others to do the same. If you’d like to share your journey, go to our Signatory Hub to find out more.

Spread the work at speaker slots and events

If your organisation wants to speak about the TTC at an event we’ve prepared some overview slides to add to your deck or use as a starting point.

If you’d like us to promote your talk or event, let us know via our Signatory Hub and we’ll spread the good word via our social media channels.

SUBMIT YOUR MEDIA PROFILE