Annual Report

Purpose of the Annual Report and Research

One of the biggest challenges to an organisation hoping to make change is the ability to measure the impact of that change over time. Especially when it comes to understanding diversity in a business, being able to monitor progress, and understand what the real differences are in jobs done by men and women at different levels across tech roles (with anonymised pay benchmarking) is a critical aspect of making effective change.

As such, the Tech Talent charter will help to collect this data from its membership companies and beyond, and so help its member companies to improve diversity through collection of consistent and comparable tech talent data. In addition the information will form the foundation of industry leading thought leadership on the state of the tech talent in the UK.

This data collection will be conducted with the support from the pioneering research company Attest, with direct support from Attest SEO Jeremy King, who will not only ensure the research is conducted to industry leading standards of data privacy and security, but also support the Charter with interpretation and analysis of the aggregated and anonymised data.

Attest research data is gathered and stored in accordance with the Market Research Society (MRS) Code of Conduct. Attest is a member of the MRS (, is a fully-accredited Fair Data company (

They are also an Information Commissioner’s Office (ICO) Registered Data Controller (ZA120737), use SSL encryption, and run on secure servers based in the EU to ensure all data is treated securely.

Additionally, Amali de Alwis who is the co-lead with Jeremy King on the Charter’s report and research work stream is herself an MRS qualified market and social research practitioner and previously worked as a researcher at both TNS and PwC.